Sara Jewelry Stories
A custom Shopify store for a jewelry brand inspired by cultures around the world, built to sell the story behind every piece.
- Industry
- Jewelry brand
- Services
- Shopify development
- Result
- Custom Shopify theme
The brief
ŚĀRÂ Jewelry Stories makes 18k gold vermeil pieces inspired by cultures around the world, starting with the Zapotecs of Oaxaca, and gives part of its profits back to those communities. The brand and visuals were ready. The job was website development: a Shopify store that feels as premium as the jewelry, carries the cultural story, and still makes buying simple.
What we did. Step by step.
- 01
An editorial homepage
The homepage leads with a split, cinematic hero, "Inspired by cultures around the world", then moves into the Zapotec collection from Oaxaca, the brand vision and values, customer reviews and the journal. A scrolling bar keeps the key promises in view: free worldwide shipping, skin-safe pieces and 30-day returns.
Homepage on desktop and mobile - 02
Product pages that sell the details
Product pages pair large photography with material and finish options, weight, delivery time and a note on how each purchase supports Indigenous women in Oaxaca. On mobile the gallery comes first, then the options, so the piece does the selling.
Product page on desktop and mobile - 03
Interactive sections built for phones
Custom sections bring the story to life on mobile: a vision slider, a Shop the Look image with tappable hotspots, and a before-and-after slider to compare satin and shiny finishes. Each one was built as a reusable Shopify section the team can edit.
Story-led sections on mobile
The result. What it delivered.
ŚĀRÂ launched with a custom Shopify theme that feels like a luxury brand and tells the culture behind each collection, while keeping checkout simple on every device. The team can add new collections, stories and journal posts on their own.
