Questions, answered plainly.

Your logo and mark, a color palette, typefaces, your positioning, tagline and tone of voice, brand guidelines, and every file in the formats you need.

Yes. If parts of your current brand are working, we keep them and fix what is not. On our first call we will tell you honestly which route makes more sense.

We design for screens first. Every color is checked for readable contrast, every logo is tested at small sizes, and we show the brand on real examples like your website and social posts before you sign it off.

It depends on how much you need and how quickly decisions are made on your side. We agree a timeline with you before we start and keep you updated as we go.

A logo is one mark. A brand identity is the full system around it: colors, typefaces, tone of voice and guidelines, so everything you publish looks and sounds like one business.

Brand guidelines are a document that shows how to use your brand: where to place the logo, which colors and typefaces to use, and how to write in your tone of voice. They keep your brand consistent, whoever is designing.

Common reasons are that your business has changed, your brand looks dated next to your competitors, or your website, social posts and printed materials all look different. If you are not sure, we can talk it through on a call.

Yes. We have named and branded businesses from scratch, like Chaico, a ready-to-drink karak chai brand in the UK.

Yes. We work with small and mid-sized businesses, from new startups to established firms.

No. We design every site for your business. We build custom sites in Next.js, and online stores on Shopify.

Yes. We design and build Shopify stores, from the homepage to the product pages, so your store looks like your brand and is easy to manage.

It depends on the size of the site and how quickly content and feedback come back from your side. We agree a timeline before we start and keep you updated as we go.

If you sell products online, Shopify is usually the better choice, because payments, checkout and stock are built in. If your site needs to explain a service and win enquiries, a custom Next.js site gives you more control over design, speed and search. We build both and will recommend one on our first call.

Next.js is a modern framework for building fast websites, used by many large companies. It lets us build pages that load quickly and are easy for search engines and AI tools to read.

Yes. We review what is working on your current site, keep what earns its place and rebuild the rest.

Fast pages, a clear structure with one main topic per page, headings that match what people search for, schema markup and content that answers real questions. Every site we build has these from day one.

Yes. We design for phones first and test every page on real phones before launch.

SEO helps your pages rank in search results like Google. AI search optimization helps tools like ChatGPT, Perplexity and Google AI Overviews understand your business and name it in their answers. They share the same foundations: a fast, well-structured site and content that answers real questions. We do both together.

No, and be careful of anyone who says they can. Search engines and AI tools decide what to show, and they change often. We guarantee the work: a technical fix list, content built to answer questions, and a plain report every month.

Usually months, not weeks. It depends on your competition, the current state of your site and how much we publish. On our first call we will tell you plainly what to expect for your business.

One plain-English report that covers what we did, what changed and what we plan to do next. No dashboards full of numbers you have to decode.

It is a quick check of how your business shows up in Google and in AI answers today. You send us your details and we send you what we find.

Generative engine optimization, or GEO, is the work of getting AI tools like ChatGPT, Perplexity and Gemini to mention and cite your business when people ask them for recommendations. It relies on clear facts about your business, well-structured content and trusted mentions across the web.

Answer engine optimization, or AEO, is shaping your content so it becomes the direct answer to a question, in places like featured snippets, People also ask, voice assistants and Google AI Overviews. It works best with short, clear answers and schema markup.

Yes. AI tools often draw on the same pages that rank well in search, so strong SEO is the foundation for showing up in AI answers too. We work on both at the same time.

No. You film, using our scripts and shot lists, and send us the footage. We handle the planning, editing, captions and posting.

A phone with a good camera is usually enough. Our shot lists tell you exactly what to record, so filming is quick.

Instagram, TikTok, YouTube Shorts and LinkedIn. We focus on the ones where your customers actually spend time.

No. Platforms decide what to show, and they change often. We guarantee the work: a plan, scripts, edited videos and a plain report every month.

Consistency matters more than volume. Posting regularly, on a schedule you can keep, usually works better than bursts of activity followed by silence. We agree a realistic schedule with you.

Often, yes. We edit each video so it works on every platform you use, and adjust captions and length where a platform needs it.

It helps, because people connect with faces, but it is not the only way. Videos can also show your work, your product or your team.

Answers to common customer questions, quick tips, behind-the-scenes clips, before-and-after results and short stories about your customers. We plan a mix that fits your business.

It depends on where your customers spend time. Instagram and TikTok suit most consumer brands, YouTube Shorts suits searchable how-to content, and LinkedIn suits B2B companies and founders.

Google Ads, Meta (Facebook and Instagram) and LinkedIn. We recommend the ones where your customers actually are.

We agree your monthly ad budget with you before anything starts, and every report shows exactly how it was spent.

We set up conversion tracking so we can count the leads, calls and sales that come from your ads, not just the clicks. Your monthly report shows what you spent and what it brought in.

No one can honestly promise a fixed return from ads. Platforms, competition and costs change all the time. We guarantee careful management, honest tracking and a plain report every month.

Yes. We write the copy and design the images, and we edit video ads from footage you send us.

Neither is better for everyone. Google Ads reaches people who are already searching for what you sell. Meta ads on Facebook and Instagram reach people before they search, based on their interests. Many businesses use both, for different jobs.

For B2B companies they can be, because you can target people by job title, company and industry. Clicks usually cost more than on other platforms, so LinkedIn works best when one new client is worth a lot to you.

There is no single right number. It depends on your industry, your goals and how much a new customer is worth to you. We help you set a budget you are comfortable with and show you exactly what it brings in.

Conversion tracking records the actions people take after clicking an ad, like filling in a form, calling you or buying. It is how you see which ads actually bring in leads and sales, not just clicks.