A brand that looks like the obvious choice.
Logo, colors, type, voice and guidelines your whole team can use.
What is a brand identity?
A brand identity is the set of visual and verbal tools that make your business recognizable: your logo, colors, typefaces, tone of voice and the rules for using them. Done well, it makes you look established and trustworthy everywhere people meet you, from your website to your social posts.
A logo or a brand identity? One is a mark. The other is a system.
A logo is one part of a brand identity. A brand identity is the full system: your logo, color palette, typefaces, tone of voice and the guidelines that tie them together, so everything you publish looks and sounds like the same business.
| Metric | Logo only | Brand identity |
|---|---|---|
| What you get | A single mark. | A logo, colors, type, voice and the rules for using them. |
| Where it works | On its own. | Across your website, social posts, ads, slides and print. |
| Consistency | Depends on whoever designs each new piece. | Built in, because everyone follows the same guidelines. |
| Best for | Testing an idea or a very early start. | Businesses ready to look established and grow. |
What's included. Everything your business needs to look and sound like one brand.
Logo and mark
A primary logo, a simple mark for small spaces like app icons and profile pictures, and versions for light and dark backgrounds.
Color palette
A palette with a clear role for each color, checked for contrast so text stays readable on screen.
Typography
Typefaces for headings and body text, with sizes and spacing that work on the web, in slides and in print.
Messaging and voice
What you say and how you say it: your positioning, a tagline and a tone of voice that your team, your website and your social posts can all follow.
Brand guidelines
One clear guide that shows how to use it all, so anyone on your team, or any designer you work with later, gets it right.
Ready-to-use files
Every logo and asset in the formats you need, organized so you can find them in seconds.
How it works. Four steps, from understanding your business to handing over your brand.
Discover
We learn how your business works, who your customers are and who you compete with.
Define
We agree your positioning and voice in plain words before any design starts.
Design
We design your logo, colors and type, and show them on real examples like your website and social posts.
Deliver
We hand over your guidelines and every file, ready for your team to use.
Who it's for.
- Businesses that have outgrown a logo made in a hurry.
- Businesses whose website, social posts and printed materials all look different.
- Businesses about to launch a new website or a new offer.
- Businesses that want to look as good as the work they do.
A brand is more than a logo, and it will not fix a weak offer on its own. What it will do is make you look as trustworthy as you are, everywhere people find you.
Brands we've built. A few of the businesses we've worked with.
- güdpet case study image 1600×1200$2M+ raised
güdpet
Pet care platform
- Tututor.ai case study image 1600×1200100+ schools
Tututor.ai
AI platform for teachers
Brand to launchChaico
Ready-to-drink karak chai, UK
Frequently asked questions
What is included in a brand identity?
Your logo and mark, a color palette, typefaces, your positioning, tagline and tone of voice, brand guidelines, and every file in the formats you need.
Do I need a brand identity before a website?
Can you refresh my existing brand instead of starting again?
Yes. If parts of your current brand are working, we keep them and fix what is not. On our first call we will tell you honestly which route makes more sense.
How do you make sure the brand works online?
We design for screens first. Every color is checked for readable contrast, every logo is tested at small sizes, and we show the brand on real examples like your website and social posts before you sign it off.
How long does a brand identity take?
It depends on how much you need and how quickly decisions are made on your side. We agree a timeline with you before we start and keep you updated as we go.
How much does a brand identity cost?
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system around it: colors, typefaces, tone of voice and guidelines, so everything you publish looks and sounds like one business.
What are brand guidelines?
Brand guidelines are a document that shows how to use your brand: where to place the logo, which colors and typefaces to use, and how to write in your tone of voice. They keep your brand consistent, whoever is designing.
When should a business rebrand?
Common reasons are that your business has changed, your brand looks dated next to your competitors, or your website, social posts and printed materials all look different. If you are not sure, we can talk it through on a call.
Can you name my business?
Yes. We have named and branded businesses from scratch, like Chaico, a ready-to-drink karak chai brand in the UK.
Do you work with small businesses?
Yes. We work with small and mid-sized businesses, from new startups to established firms.
Book an intro call
Thirty minutes to talk through your goals and see if we're the right fit.