A website that turns visitors into customers.
Fast, custom sites built to rank on Google and be read by AI tools from day one.
What is website design and development?
Website design and development is planning, designing and building the site your customers use to understand what you do and decide to get in touch or buy. We design every page around that decision, and build it in custom code or on Shopify so it is fast, works on every screen and is easy for Google and AI tools to read.
Custom site or Shopify? Two good options, for different jobs.
Most businesses need one of two kinds of website: a custom site built in code, or an online store on Shopify. A custom Next.js site gives you full control over design, speed and search. Shopify gives you a proven way to sell products, with payments and stock built in. We build both, and we will tell you which fits.
| Metric | Custom site (Next.js) | Shopify store |
|---|---|---|
| Best for | Service businesses, B2B companies and brands that need to explain, persuade and win enquiries. | Businesses selling products online. |
| Design freedom | Complete. Every page is designed and built for your business. | High, within Shopify's theme system. |
| Selling online | Possible, but not the main job. | Built in: products, checkout, payments and stock. |
| Speed and search | Very fast pages and full control over structure and schema. | Good, with some limits set by the platform. |
| Running costs | Hosting, plus a developer for bigger changes. | A monthly Shopify plan and any paid apps. |
What's included. Everything it takes to launch a site that is fast, clear and easy to find.
Strategy and structure
We plan the pages, the order of information and the path each visitor takes to get in touch or buy.
Custom design
Every page designed around your brand, for phones first and then every larger screen.
Development
Hand-built in Next.js, or on Shopify for online stores, so the site is fast and easy to grow.
Built for Google and AI search
Clean structure, fast pages, schema markup and clear answers on every page, so Google and AI tools like ChatGPT can read and understand your site from launch day.
Speed and accessibility
We check loading speed, color contrast and keyboard use before launch, so the site works well for everyone.
Testing and launch
We test every page on real phones and computers, then launch the site and hand it over.
How it works. Four steps, from the first plan to launch day.
Plan
We learn your goals and your customers, then map the pages and what each one needs to do.
Design
We design the key pages first and agree them with you before designing the rest.
Build
We build the site in Next.js or on Shopify, and test it on every screen size.
Launch
We check every page, launch the site and hand it over.
Who it's for.
- Businesses with a website that looks dated or breaks on phones.
- Businesses whose site gets visitors but few enquiries or sales.
- Businesses launching a new offer, product range or online store.
- Businesses that want a site Google and AI tools can actually read.
A new website will not bring traffic on its own. What it will do is turn more of the visitors you already have into customers, and give search and ads a better place to send people.
Websites we've built. A few of the businesses we've worked with.
100+ orders in week oneEnclir
Clinical skincare brand
2× booking rateAzhar Law Firm
US law firm
+45% inbound leadsNovum Built World
B2B growth agency in London
Frequently asked questions
Do you use templates?
No. We design every site for your business. We build custom sites in Next.js, and online stores on Shopify.
Can you build an online store?
Yes. We design and build Shopify stores, from the homepage to the product pages, so your store looks like your brand and is easy to manage.
Will my new website show up on Google and in AI answers?
Do I need a brand identity first?
How long does it take to build a website?
It depends on the size of the site and how quickly content and feedback come back from your side. We agree a timeline before we start and keep you updated as we go.
How much does a website cost?
Should I choose a custom website or Shopify?
If you sell products online, Shopify is usually the better choice, because payments, checkout and stock are built in. If your site needs to explain a service and win enquiries, a custom Next.js site gives you more control over design, speed and search. We build both and will recommend one on our first call.
What is Next.js?
Next.js is a modern framework for building fast websites, used by many large companies. It lets us build pages that load quickly and are easy for search engines and AI tools to read.
Can you redesign my current website?
Yes. We review what is working on your current site, keep what earns its place and rebuild the rest.
What makes a website SEO-friendly?
Fast pages, a clear structure with one main topic per page, headings that match what people search for, schema markup and content that answers real questions. Every site we build has these from day one.
Will my website work on phones?
Yes. We design for phones first and test every page on real phones before launch.
Book an intro call
Thirty minutes to talk through your goals and see if we're the right fit.