Enclir
A clinical skincare brand that sold out in its first week, without a single paid ad.
- Industry
- Clinical skincare brand
- Services
- Brand identity, Website, Social media direction
- Result
- 100+ orders in week one
The brief
A dermatologist had two clinically tested serums, an encapsulated Vitamin C and a salicylic acid formula, but no brand. In premium skincare, customers buy credibility before they buy a product. The brand had to make the science feel trustworthy at first glance and turn that trust into orders without discounts or paid ads.
What we did. Step by step.
- 01
A molecular logomark and wordmark
The mark is a ring of linked molecules, a direct nod to the encapsulated actives inside every bottle. It pairs with a geometric wordmark with one italic serif l, which gives a clinical name a human touch. The system ships as a standalone mark, a stacked logo and a horizontal secondary logo.
Logomark, primary logo and secondary logo - 02
A palette taken from the ingredients
Intelligent Blue, Signal Yellow and Burnt Orange come straight from the science: molecular structures, oil-phase bubbles and the citrus behind Vitamin C. Set against deep slate and cream, the colours feel clinical without feeling cold.
Intelligent Blue #5898E7, Signal Yellow #FFCA43, Burnt Orange #DB5C2D - 03
Campaign imagery set in a working lab
The campaign places the S+ and C+ serums among beakers, flasks, safety glasses and glass shelving, so the brand reads as science before a word of copy. Every frame keeps the bottles or the ENCAP S+ box in hand or in view.
Campaign key visual with the S+ and C+ serums 
Product photography with S+, C+ and the ENCAP S+ box - 04
A website that leads with the problem
The homepage opens with "most skincare never enters your skin. enclir does." and backs it with four proof points: nano-encapsulation, multi-pathway delivery, dermatologist-referenced actives and barrier-safe formulas. Visitors then meet the two serums, the brand philosophy and targeted routines like the Mitochondrial Reset Protocol.
Homepage: hero, products, philosophy and protocols - 05
Social media direction for launch
Launch posts pair one ingredient story with one bold line, such as "time-released Vitamin C + Bakuchiol", "Nature's Retinol, Engineered" and "beauty is molecular harmony". Each uses the same type, grain and colour cues as the website, so every touchpoint feels like one brand.
Launch social posts
The result. What it delivered.
Enclir took 100+ orders in its first week with $0 spent on paid ads and no discounting. The first run sold out in week one.
- Orders in the first week
- 100+
- Spent on paid ads
- $0
- Discounting needed
- 0%
- First run sold out
- Week 1
