Novum Built World

A bold brand and website for a growth agency serving the built world, now bringing in 45% more high-intent leads.

Industry: B2B growth agency in London
Services: Brand identity, Web design, Front-end build
Result: +45% inbound leads

Novum helps property, construction and prop-tech companies grow, but its online presence did not match that reputation. It looked like every other agency. Novum needed a brand and website that felt bold and dependable, and that showed its results up front.

What we did. Step by step.

01
A logo with built-in momentum
The mark is three angled bars that form an N and lean forward, paired with a heavy geometric wordmark. The same lockup carries the Novum B2B and Novum Group names, so every part of the business looks like one company.
Primary logo
02
A voice that sounds like a partner
We defined three principles for every page and post: insightful, professional yet approachable, and principled. The copy turns complex marketing ideas into clear guidance and talks about long-term growth, not quick wins.
Tone of voice
03
High-contrast colour that stands out
Neon Green does the shouting and Pastel Blue keeps it friendly, both set on deep charcoal. Charcoal and white tints add depth, so layouts stay bold without becoming loud.
Neon Green #CBF41C, Pastel Blue #83B7F6, Charcoal #252525
04
A website that leads with the outcome
The homepage opens with "Growth Marketing Partner for the Built World", names the three services up front (design, lead generation and marketing) and points every visitor to a free strategy call. We designed and built 24 pages in six weeks.
Homepage hero
05
The brand beyond the browser
We carried the system into Instagram profile, post and story templates, and into signage and billboards, so Novum looks the same in a feed as it does on a building.
Social templates
Signage and brand applications