How much does a website redesign cost in 2026? Price ranges by scope

The honest answer is a range. One 2026 guide from 2M Webstudio puts a simple brochure-site refresh at $3,000 to $10,000 and a small business full redesign at $10,000 to $30,000. WebFX gives a much wider overall range, $3,000 to $75,000, and lists agency projects from $5,000 to $75,000.

Other sources go lower. American Web Guild describes a visual reskin at $349 to $1,500 and a full redesign at $1,500 to $6,000. The numbers differ because each source defines the work differently and prices for a different kind of provider.

How to read these numbers

Treat them as a guide to what is typical, not a quote. The ranges come from agencies and design platforms with their own pricing, mostly in the US. Your price depends on your pages, your content, your platform and who you hire.

Ten pages built from four templates cost far less than ten pages that are each designed from scratch. That is why the price ranges overlap.

• Templates and design. Fewer unique layouts means a lower price. A bespoke design system and motion add to it.
• Content. Moving 40 posts with their SEO intact is real work. Moving 400 is a project of its own. Writing new copy costs extra.
• Custom functionality. Booking systems, calculators, gated content and member areas all add development time.
• Integrations. CRM, email platform, analytics and payments each need setting up and testing.
• Platform. WordPress, Webflow, Shopify and custom builds differ in both build cost and running cost.
• Accessibility. One 2026 guide says building to WCAG 2.2 AA adds 10 to 20% to development.

The three words are used loosely, which is a big reason quotes vary. These are common meanings.

• Refresh (reskin). New colors, type and imagery on the same structure and platform. Fastest and cheapest.
• Redesign. New layouts, page structure and often new copy, on the same or a new platform.
• Rebuild. New platform or code, with the design and content reworked to match.

One source, American Web Guild, prices a reskin at $349 to $1,500, a full redesign at $1,500 to $6,000 and a rebuild at $6,000 to $15,000. Those figures sit well below agency guides because they describe a lower-cost, smaller-scope market. Another guide treats a refresh as $3,000 to $10,000.

Which do you need?

If the site works but looks dated, a refresh may do. If visitors cannot find things or do not enquire, you likely need a redesign. If the platform is slow, hard to edit or at end of life, think rebuild.

Published ranges overlap and sources disagree, so treat these as rough bands.

• DIY on a site builder. About $200 to $2,000 a year in platform and plugin fees, according to 2M Webstudio, plus your own hours, often 40 to 100 or more. A separate guide puts DIY tools and templates at $100 to $3,500.
• Freelancer. WebFX lists $3,000 to $10,000 for freelancers, and 2M Webstudio $3,000 to $30,000. One person means one point of failure and a ceiling on complexity.
• Agency. WebFX lists $5,000 to $75,000 for agencies, and 2M Webstudio $15,000 to $200,000 or more. You get a full team and process.

How to choose

Match the route to the risk. If the site brings in most of your leads, do not leave it to a spare weekend. If it is a simple brochure for a side project, DIY is reasonable. Our website design and development service is built for the middle: a custom, fast site made to rank.

Ask for the extras up front. One 2026 guide lists typical year-one extras:

• SEO migration (redirect mapping, monitoring): $1,500 to $8,000.
• Content migration: $1,000 to $5,000 for a small site, $5,000 to $20,000 or more for a large one.
• Copywriting: $100 to $400 a page, or $3,000 to $15,000 for a full site.
• Photography: $2,000 to $10,000. Video is $5,000 to $25,000 a piece.
• Post-launch fixes: $1,000 to $3,000 in the first month on average.

Running costs after launch

The same guide puts a typical small business site at about $300 to $1,000 a month for hosting, maintenance and content updates, which is $3,600 to $12,000 a year. Another guide suggests holding back about 10% of the build budget for changes before launch, and pricing the platform for two years, not one. A 15 to 25% buffer is also suggested for year-one extras.

One 2026 guide gives these typical timelines: a refresh of 5 to 10 pages takes 2 to 4 weeks, a full small business redesign of 10 to 20 pages takes 4 to 8 weeks, a mid-market site 8 to 14 weeks, and a large ecommerce site 10 to 20 weeks.

What slows a project down

• Content that is not ready. Waiting for copy, photos or product data is the most common delay.
• Slow feedback. Each round of approvals adds days. Name one decision-maker.
• Scope changes. New features halfway through reset the schedule.
• Integrations. CRM, payments and tracking take time to test.

You can speed things up by supplying content early, agreeing the page list before design starts and booking review slots in advance.

Questions about timing are common: "how often should you redesign your website" and "when is it time to redesign your website" are both searched every month. No source gives a rule that fits everyone.

Signs it is time

• Visitors leave quickly or do not enquire, even though traffic is fine.
• The site is slow, hard to use on a phone, or fails accessibility checks.
• You have rebranded, changed services or added products the site does not show.
• Your team cannot edit the site without a developer.
• The platform or theme is outdated or no longer supported.

Check before you redesign

Review your analytics and Search Console first. A redesign should fix a clear problem. A refresh or a few page rewrites may do the job for far less.

"How to redesign a website without losing SEO" is one of the most searched redesign questions, and for good reason.

1. Record the current site. Export every URL, its title, headings and traffic from Search Console and analytics.
2. Keep URLs where you can. Changing a URL that ranks risks losing its position. If it must change, plan the redirect.
3. Map and redirect. Point each old URL to the closest new page with a permanent (301) redirect. Do not send everything to the home page.
4. Keep what works. Do not rewrite pages that rank without a reason, and keep their key headings and copy.
5. Block the staging site. Keep the test version out of search results, and remove the block when you launch.
6. Launch, then check. Submit your sitemap in Google Search Console and Bing Webmaster Tools, check for crawl errors and watch rankings for several weeks.

Our guide to optimizing your website for ChatGPT, Perplexity and AI search covers what to keep crawlable once the new site is live.