The Friction Cost
Every extra decision you force a user to make is a chance for them to leave. Good UI doesn't just look good; it thinks for the user. It anticipates the next step and removes the barriers before they're even noticed.
DesignFeb 5, 2025
Pretty screens that confuse people aren't design. They're decoration.
You can make something beautiful and still have users bounce in 4 seconds. Good UI/UX isn't about aesthetics alone. It's about every click having a reason.
⏱ 7 min read
